Instagram is a bigger platform to boost your marketing strategy in order to grow your brand or business. If you want to connect with your audience and make them rely on your brand or services, then you need to be pretty active on Instagram. However, there are certain ways to interact better with your audience so that they turn into your potential customers.
There are several Instagram marketing strategies that you need to follow in order to grow your followership. Today, we are going to share with you all the Top 7 Instagram Marketing Tips To Grown On Instagram.
So without further delays, let's start with the article.
1. Tell Your Story:
If it is about your presence on Instagram, then nothing can beat authenticity. However, the best way to do the same is by putting authentic Instagram captions as well as Instagram Stories.
You know that if you can share your story about your brand to your Instagram audience this will really help you to connect with them easily. In fact, you can easily use Insta Stories in order to pull back the curtain along with that you can have two-way conversations with your followers.
Moreover, your captions can be around 2200 characters and that is a lot of space to let your followers know about your brand story.
2. Create an Impressive Profile:
As users are not aware of your business at the first glance, hence you need to ensure you are putting special attention to your profile. You must have to focus on you Bio that short and informative because users will judge based on profile that how attractive are. You only have 150 characters to put in your bio, so it is important for you to be more careful.
In fact, you can consider adding a shop button on your Insta profile so that buyers find it easy to directly shop on it. You can further use hashtags properly in your bio to highlight your brand in specific ways.
Another thing that you can do is to add a link in your bio and this can be pretty important. Instagram doesn't allow you to comment links or put links in posts, as a result, you can utilize the bio section.
3. Make Your Hashtag Game Stronger:
One of the best and easiest ways to gain more followers on your Instagram is to use the proper set of hashtags. Instagram will let the users search for what they want by using proper hashtags.
Now, you should post with at least one hashtag that will generate around 12.6 percent more engagement than posts with no hashtags at all.
In a post, you are allowed to use 30 hashtags. But as per data, a post having 11 hashtags tends to perform best. Since nothing is proven yet and the algorithm changes, so you can always try different numbers to see what works for you.
You should only use hashtags that are relevant to your post and shouldn't post anything that is trending or popular but is irrelevant.
4. Organize Competitions and Offer Giveaways:
A pretty easy way to market your services or products on Instagram is by organizing competitions or offering giveaways. It is like gifting your followers in exchange for promoting your services or products or even your Instagram page.
Well! The trick is quite simple. All you need to do is to ask your followers to perform an action so that they can win more followers. And you can ask them to:
These are the method that actually helps to gain more followers on Instagram
5. Use Instagram Live:
One of the best ways to connect with your followers and gain their trust is by using the Instagram Live stream feature. This can be an amazing option for small and big businesses as Instagram Live will let the streamers add one guest. And you will be able to have one to one conversations which can be seen by everyone.
There are several creative ways that you can put on your Instagram live. You can have product unveilings, interview partners or clients, stream live events, and more. This method is often used by most influencers but nowadays businesses are also using Instagram Live to stay connected.
6. Post at the Correct Time:
If you want to gain more engagement on your Instagram post, then timing is one of the most essential tips to keep in mind. You need to know when your Instagram audience base is active.
It is known that Insta shows new posts at the top and older ones eventually go down or get lost. Hence, when you are posting, if your audience isn't active then they might not see your post at all.
To get even more engagement, you can try posting on Instagram during- 11 AM on Wednesday and 10 AM to 11 AM on Friday. This little trick will help you to hack the algorithm and work things in your favour so that you reach more potential viewers.
Related Post: 10 Best Ways to Get More Comments on Instagram
7. Add Innovative Captions:
We all know that images are vital but the correct caption will help you to promote your brand in a better way on this platform. An amazing way to use your Insta captions is by giving some additional details about the photo.
For say, you are adding a photo of your product. Then you can add details such as price, purchase link, product model, and a few features.
You can further add a CTA or call to action in your Instagram captions to boost website traffic and get more engagement.
