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Understanding the competitive B2B landscape, marketing strategies must be finely tuned. Now, for marketers wondering how to enhance their strategies, we propose having a centralized intention data bank because organizing intent data can provide powerful insights on what prospects are researching online.
An intent data bank sift through various online sources, looking for content engagement, user searches, and even third-party websites. This information can be particularly beneficial when combined with account-based marketing strategies, as there is an increased ability for marketing teams to tailor their campaigns towards the chosen accounts.
Unlike traditional lead scoring models, these insights from intent data can be viewed in real time, helping the organizations make informed decisions. Strength in marketing comes when a brand can identify the right time to use persuasive techniques, and a intent data bank will help refine or even strengthen one’s hyped up sales funnel.
Embracing the power that intent data brings will offer an indelible mark of profitability and resonates with accounts that are trying to target B2B marketers to help with foresight precision from based account strategies.
