Posted by Emily Kessell
Filed in Other 4 views
I've just completed production on my first audiobook—a psychological thriller that's performed quite well in ebook format. However, I'm quickly discovering that audiobook marketing seems to operate by entirely different rules, and my usual promotional tactics aren't translating well to this format.
I'm considering hiring specialized book marketing services for the audiobook release, but I'd love to hear experiences from authors who've specifically promoted audio editions. What types of promotional activities did these services provide that were unique to audio format? Were there book marketing services that had established relationships with audiobook reviewers and promoters?
I'm particularly concerned about discoverability on Audible, which seems even more challenging than Amazon's ebook store. Did any services demonstrate concrete strategies for improving Audible visibility through category optimization, keyword research, or other techniques specific to audio platforms?
For those who've worked with book marketing services for audiobooks, what approximate budget did you allocate, and did you see a reasonable return on investment? Were there promotional approaches that worked surprisingly well (or poorly) compared to your ebook marketing experiences?
I'd greatly appreciate any insights before I commit to a marketing package. The audiobook represents a significant production investment, and I want to ensure I'm working with book marketing services that truly understand this unique format.
